Denmark is fulfilling its promise to ban flavored e-cigarettes from next year, vaping360 reported. The Danish Parliament approved the Danish health agency's "tobacco action plan" on December 15, and the new restrictions will come into effect on April 1, 2021.
The new rules prohibit the production of flavored electronic liquids other than tobacco and menthol after April 1, 2021, but they may be sold for one year until April 1, 2022.
Denmark has announced a mobile tax of DKR 2.00 (US $0.32) per milliliter of cooking oil, which will take effect in 2022. Danske damperforeing (dadafo), the Danish e-cigarette consumer group, said the tax would increase the cost of a 10 ml bottle of e-juice (the EU's largest legal bottle capacity) from 30 kroner to 50 kroner (about $8.25).
The 66% price increase will make many smokers, especially the low-income group, unable to access the opportunities of e-cigarettes. They are not willing to use the high cost to try e-cigarettes to quit smoking. When the cost of e-cigarettes is almost as high as that of cigarettes, it eliminates one of the most important competitive advantages of e-cigarettes.
Just like in all countries with high taxes and no smoking spices, e-cigarette users will have to choose to buy E-liquid with high price of tobacco and menthol flavor, or turn to domestic black market products, illegally imported e-justice or diy-e-liquid.
Dadafo said users of e-cigarettes will be fined if they are found importing illegal products.
In addition to the seasoning ban and high taxes, the new law also provides that:
All electronic liquids and devices sold after April 1, 2022 require normal packaging;
In retail stores, e-cigarette products are forced to be hidden from public view (it is not clear whether this operation is needed in professional e-cigarette stores);
E-cigarette products can not be displayed on the website, only the products and prices can be listed in written form, and photos or graphics can not be used;
Online businesses can't display customers' comments or suggestions, and can't have a customer rating system;
Discount and promotion price are not allowed;
Advertising is banned, including "indirect" advertising, such as TV and movies about e-cigarettes.
In addition to Denmark, the Netherlands also plans to ban flavoring e-cigarettes; three European countries, Estonia, Finland and Hungary, have implemented flavoring bans; and the Lithuanian parliament is about to debate flavoring restrictions.