According to Televisor, although the US law prohibits the sale of new tiktok products to teenagers under 21 years old, some electronic cigarette retailers still target their sales target to teenagers through TikTok platforms.
In fact, as early as 2020, the U.S. Food and drug administration has taken effective law enforcement actions against the illegal sale of e-cigarette products, especially for the marketing of teenagers. According to reports, Juul e-cigarette company is the main management objective of the new regulations.
According to the data of a consulting company in the United States, American teenagers are very active on tiktok and other platforms, and watch a lot of videos of popular e-cigarettes and e-cigarette brands. Therefore, it has attracted the attention of American regulatory authorities.