Many states in the United States are considering the ban on the taste of e-cigarettes, and there are signs of a reversal recently.
The consideration behind the ban is to protect minors from being attracted. At present, only a few states have passed the taste ban related bills and introduced the implementation measures. On July 2020, the governor of New York State announced that it would ban the sale of fruit flavors such as tobacco, menthol and so on in New York state.
However, more and more politicians are "playing the opposite role" and opposing the ban. For example, California's taste ban, which was originally scheduled to take effect on January 1, 2021, was postponed until voters decided whether to keep it in a referendum in November 2022. Recently, the State Councillors of Rhode Island also pointed out that a one size fits all ban is not wise.
In fact, Rhode Island congressman Julie Casimiro was initially a supporter of the taste ban. However, after visiting the regular e-cigarette stores and deeply understanding the behavior of adults using e-cigarettes, Julie changed her attitude towards e-cigarettes.
She not only publicly retracted her previous remarks, but also published an article in an American newspaper advocating "reasonable e-cigarette policy". After that, she proposed a new e-cigarette law and actively promoted the holding of relevant hearings.
In Julie's view, it is necessary to regulate e-cigarettes, but we should "use e-cigarettes as a tool to reduce harm.". Not only Julie, but also many American politicians have gradually joined in the fight against the ban on the taste of e-cigarettes.
U.S. congressman: e-cigarettes are more beneficial for smokers to quit smoking, and should not be banned across the board
Florida governor Ron de Santis is also an opponent of the ban. In September 2020, Ron vetoed a bill. The content of the bill is to ban all flavors of e-cigarette products except tobacco and menthol.
Consistent with Julie's point of view, Ron also believes that the one size fits all ban on e-cigarettes can not effectively solve the problem, and may even bring more trouble.
Signed letter from Florida governor Ron de Santis. He was the first to veto the ban on e-cigarette flavors in the State Senate and house of Representatives.
In an open letter, Ron mentioned that banning flavored e-cigarettes could lead to more people returning to traditional cigarettes. Those adults who have a demand for e-cigarettes may continue to enter the dangerous black market when they are unable to buy them through formal channels. It's something Ron doesn't want to see.
In addition to avoiding the potential risks brought about by the ban, the more important reason for us politicians such as Julie and Ron to change their attitude is that they realize that e-cigarette as an auxiliary means of quitting smoking is of great significance to tobacco control and harm reduction.
Julie once issued an article in the US "Providence daily" calling for the rational use of e-cigarettes. In the article, Julie stressed that adults account for the vast majority of consumers who use flavor e-cigarette products, "these adults do not choose flavor e-cigarette because they like desserts, but use these products to quit smoking.".
In fact, the research results of many authoritative academic institutions can prove that the taste of e-cigarette is really beneficial for smokers to quit smoking.
According to the latest research of the University of Melbourne, the or value (odds ratio) of smokers who choose e-cigarettes to quit smoking is 1.61, while the or value of menthol is 0.87, nearly twice higher. Another study from Yale University also found that the success rate of quitting smoking with e-cigarette flavor was 2.3 times higher than that with tobacco flavor.