According to a survey by Malaysia's e-cigarette industry advocacy organization (mvia), quoted by the New Straits Times, 88% of Malaysian smokers have successfully quit smoking due to the use of e-cigarette products.
A survey conducted by green zebras market research also reported that 79% of dual users (e-cigarette products and cigarettes) have reduced the number of cigarettes they smoke since they started smoking e-cigarettes.
Rizani Zakaria, President of mvia, pointed out that the survey results clearly show that e-cigarettes can help smokers quit smoking and are a less harmful alternative.
He said the Malaysian government really needs to recognize the benefits of e-cigarettes, especially its potential to help smokers quit smoking by switching to less harmful products.
At present, e-cigarette products have not been regulated, he said. We think it's time for the government to consider implementing laws and regulations on products and adopt policies to encourage smokers to switch to less harmful e-cigarettes.