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From banning to lifting the ban, how are e-cigarettes reborn in the markets of these countries


In the long history of e-cigarette development, countries around the world have very different attitudes towards e-cigarette. Some countries have always taken an inclusive and positive attitude towards e-cigarettes, such as Britain and Germany. Some countries, such as Singapore and Thailand, strictly prohibit it as always.

Ceramic Cartridge Vape Pen

Ceramic Cartridge Vape Pen

However, some countries have gradually changed from completely banning e-cigarettes to lifting the ban and opening up, making them on the road of legalization.

E-cigarettes take root in the "world garden"

Speaking of Switzerland, many people may be most impressed by the "Alps", "skiing", "watches and sabers". In the e-cigarette industry, Switzerland is also a country often mentioned. E-cigarette giant Juul once settled in Switzerland. The international nicotine consumption Organization (innco), a tobacco advocacy group from all over the world, is also located in Switzerland.

However, the development of e-cigarette in Switzerland is also full of twists and turns.

At first, when e-cigarettes were popular in the whole European market as a new type of tobacco, the Swiss Federal Administrative Court (FAC) introduced a ban on the sale of e-cigarettes. At that time, the Swiss government believed that e-cigarettes were items that failed to prove their safety and could not be promoted and sold in the Swiss market.

Until 2013, Helvetic vape, an e-cigarette community group, was established in Switzerland, which is also one of the earliest e-cigarette organizations in Europe. This group is committed to popularizing the information of e-cigarettes and advocating the government to relax the restrictions on e-cigarettes.

In 2015, with the unremitting efforts of the organization and the recognition and support of the government for e-cigarette in the UK, the Swiss government began to re-examine the emerging product of e-cigarette.

Soon, the good news for e-cigarettes came again. The publication of 2015 Swiss addiction monitoring brought a breath of recovery to e-cigarettes. It found that e-cigarette was the most common way to quit smoking among heavy smokers (5.8%), ahead of nicotine chewing gum (3.8%), nicotine patch (3.4%) and Literature (3.3%).

The latest data paint a completely different picture from two years ago. Two years ago, nicotine chewing gum (9.2%) and nicotine patch (6.9%) were the most popular ways for heavy smokers to quit smoking. At that time, e-cigarettes accounted for only 2.7% of smoking cessation aids.

The report clearly points out that 9.0% of smokers willing to quit smoking have tried e-cigarettes in the past 30 days, and only 2.7% of these people are not interested in quitting smoking. As a supplementary means of quitting smoking, the use level of e-cigarettes in Switzerland is still lower than that in its European neighbors. If the ban on e-cigarettes is lifted in the future, the health authorities will reassure the public to use e-cigarettes, so as to promote the transformation from cigarette smoking to vaping.

The release of this report has accelerated the legalization of e-cigarettes in Switzerland. In June 2016, the Swiss National Committee reintroduced the draft version of lptab that regards e-cigarettes as tobacco products.

The time has come to 2018, which can be called the first year of e-cigarette in Switzerland. The Swiss Federal Administrative Court (FAC) decided to abolish the previous ban on the sale of electronic cigarettes for several years. After the repeal of the decree, Switzerland will allow the import and sale of electronic cigarette oil containing nicotine.

In October of the same year, about 38 tobacco enterprises signed the industry charter drafted by the Swiss vape trade association, which has long been committed to protecting minors from e-cigarettes. The regulations explicitly prohibit the sale or promotion of tobacco products including e-cigarettes to minors under the age of 18.

Since then, e-cigarettes have officially embarked on the road of legalization in Switzerland.

How did e-cigarettes develop in neighboring countries

In 2003, Han Li, a Chinese pharmacist, invented electronic cigarettes as a substitute for cigarettes after six consecutive failures to quit smoking. As a neighbor of China, as early as 2007, the Japanese consumer information network system received advice on e-cigarettes. Since then, e-cigarettes began in Japan.

However, it did not last long. Since October 2010, the Ministry of health, labor and welfare of Japan has issued the prevention and control measures on the hazards of e-cigarettes containing nicotine to prohibit the sale of tobacco oil and products containing nicotine.

In December, the Japan Pharmaceutical Industry Association promulgated the pharmaceutical law. Electronic cigarettes containing nicotine are divided into pharmaceutical products and are limited by the pharmaceutical law. The pharmaceutical law stipulates that their sales, advertising, manufacturing, import and distribution shall be subject to marketing license.

Electronic atomization smoke has died before it grew up in Japan.

In September 2013, Japan's bid for the Olympic Games was successful. In order to better meet the 2020 Olympic Games and promote the "smoke-free Olympics" in which smoking is banned nationwide, the Japanese government began to gradually increase its tobacco control efforts and gradually tighten the supervision of the tobacco industry. In the same year, the scale of Japan tobacco market decreased to US $41.018 billion, a year-on-year decrease of 20.03%.

With the continuous tightening of tobacco control policy and the continuous rise of cigarette prices, the majority of Japanese people began to look for alternatives to traditional cigarettes, eager for a product that can meet their smoking addiction and do not violate the law to appear in time.

In order to stand out in the difficult market environment, JT also released ploom heated non burning tobacco in the same year, but there was little response and was not recognized by the market. However, this idea undoubtedly provides more ideas for heating non combustion electronic smoke, and has opened up a new and broad road since then.

In 2014, Fimo International's iqos landed in Nagoya, Japan, which was a great success and was promoted nationwide in April 2016. After that, British American Tobacco tried to sell glo in Sendai at the end of 2016 and extended it to the whole country in 2017. Japan Tobacco is also unwilling to lag behind. It released ploom tech and promoted it in 2018. Since then, Japan's HNB market has gradually prospered.

In July 2018, Japan's health promotion law was revised and updated to strengthen comprehensive smoking ban measures in public places, but HNB was excluded. In terms of supervision, at present, HNB products are controlled by the tobacco business law, and sales in Japan must obtain a license from the Ministry of finance of Japan.

However, the cigarette rod of electronic atomized cigarette is controlled by the medical device law as a medical device, and the cigarette cartridge is controlled by the pharmaceutical law as a drug. At present, no electronic atomized cigarette has been approved.

At present, Japan's HNB tax policy presents a development trend from volume tax to "mixing volume and price, and the proportion of ad valorem is increasing".

In 2018, Japan reformed the HNB tax policy and added a new rule on the basis of the old tax rules: convert the number of cigarettes according to the weight of tobacco in the cigarette bomb, with a proportion of 1.25g as a cigarette, and add an ad valorem tax of 30% of the pre tax price of consumption tax. In the future, the HNB tax rate will continue to move closer to traditional cigarettes, so that the government not only achieves the purpose of tobacco control, but also ensures the tax revenue.

This is the story of HNB's vigorous growth in Japan from the ban on electronic atomized cigarettes at the beginning to now.

At present, the policies of other countries for e-cigarettes are changing. Some are related to national conditions and fiscal revenue, some are related to diplomatic relations, and some are related to interest competition, just like a wide intertwined network.

In the future, will more countries recognize and allow e-cigarettes? The author will continue to pay attention.

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