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Seven global sales markets of British American Tobacco glo

2020/09/16|本站原创|Knowledge

Recently, British American tobacco company released the second quarter of 2020 financial report, the company's revenue of 12.27 billion pounds, a year-on-year growth of 1.1%; profit growth to 5.37 billion pounds, a year-on-year growth of 3.3%.


British American Tobacco stressed that its "new category" revenue increased by 14.7%, including 9.1% growth of thermal non combustible tobacco products, 41% growth of steam products, and 67% growth of "modern oral" products. Among them, HNB cigarette set glo is a supporting device for British American Tobacco's heated and non combustible tobacco products.

As of December 2018, glo, the heating device of British American tobacco, has been sold in 16 markets around the world. The new tobacco products maintain the momentum of continuous growth in the Japanese market, and have won 4.6% of the domestic market share in Japan.

Figure glo ifuse, a tobacco mixing device, is from the official website

1. Japan Japan

In December 2016, British American Tobacco's new e-cigarette glo was launched in Japan. In the fourth month when British American Tobacco put glo on the Japanese market, the supply of equipment was in short supply. Since July 2017, bat expanded the sales of glo heating equipment in Tokyo and Osaka and began to sell them nationwide.

2. Switzerland

Switzerland is one of the early markets to launch the heating and non combustion device. British American Tobacco launched the heating and non combustion device glo in Switzerland in April 2017, and Switzerland has become the second global market of heating and non combustion device glo.

3. Canada Canada

In May 2017, British American Tobacco launched the heating equipment glo in Canada, which was launched in Vancouver, British Columbia. Canada became glo's third market.

4. South Korea

In August 2017, glo was launched for the first time in South Korea, and the first flagship store was opened. On July 25, 2018, the second generation of tobacco heating equipment glo was launched in Korea.

5. Russia

In October 2017, glo was listed in Russia. Glo comes in five colors - silver, graphite, blue, champagne and pink. Kent neostiks for glo ™。

Neostiks are manufactured by British American Tobacco's St. Petersburg plant and exported to countries such as Japan, Switzerland and Canada. The plant is one of the most modern British American Tobacco Plants in the world and the first plant in the world to produce tobacco stick products.

6. Romania

Romania was the first EU market for British American tobacco to launch its next-generation product glo in December 2017, as well as the first market launched by glo ifuse. Bat accounts for 55% of Romania's tobacco market, with 2000 glo outlets.

7. Italy

In April 2018, British American Tobacco held a press conference in Turin, Italy, and launched the tobacco heating product series glo, making Italy the seventh global market after Japan, South Korea, Russia, Romania, Canada and Switzerland.

Following the launch of glo, bat also opened a glo studio in downtown Turin, where consumers can learn more about low-risk alternatives, making it the first global market to offer both steam and tobacco heating products.

In addition to the seven global markets of glo heating devices, according to incomplete statistics, at present, British American Tobacco also occupies a certain market share of new tobacco in Israel, New Zealand, Malaysia, Ireland, Latvian, Czech Republic, Turkey, Indonesia, Portugal, Ukraine, Germany and the Netherlands.

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