Why can't e-cigarettes replace tobacco? Cigarette has always been a contradiction: nicotine is addictive, but not prohibited by law; the cigarette box is printed with "smoking is harmful to health" and diseased organs, but the sales of tobacco have never declined; tobacco advertising is prohibited on television, but the brands of huazi, Liqun, Huanghelou and furongwang are becoming more and more popular, and high-end cigarettes and luxury cigarettes emerge in endlessly There are things that smokers can't think of, and no tobacco business can't do. Nowadays, the harm of cigarettes has formed a collective consensus, and the smoking control and prohibition orders are gradually stricter. For example, in the most excellent areas like Beijing, smoking is not allowed in places with roofs; smoking is not allowed in most restaurants; smoking scenes are not allowed in movies and TV works, especially Zhang Yuqi's cigarette and red wine After all, beautiful lens will make teenagers imitate.
It is probably because the tax revenue of tobacco enterprises is beyond imagination. The length of linking up the young people who are sold out every year is already comparable to the total mileage of China's high-speed rail. More importantly, tobacco is not like drugs. Its harm to human beings is not explosive, but over the years. Smoking a cigarette will only reduce the life span of 5 minutes. In such a complex background, the way managers control smoking can only rely on the self-control of smokers.
To be fair, 99% of smokers are mobs. Most of them look for alternatives to quit smoking, such as betel nuts and rock sugar. The final result is that they don't give up smoking, and suffer from betel nut problems, and rock sugar has created a batch of greasy middle-aged people. In addition, e-cigarettes were expected to have the potential not only to devour the profits of traditional tobacco, but also to help people quit cigarettes. Unfortunately, a good emerging industry is once again choked by money, quality and humanity.
Why will e-cigarettes grow wildly in the war of thousands of cigarettes?
Chinese entrepreneurs always have a kind of mania that is eager to squeeze out the bottle. When they encounter a good project, capital will rush in immediately, run first, and then look for the direction. No wonder China has too many cases of speed beating mode. From the earliest group buying, known as the thousand regiment war, to bike sharing, there are red, orange, green, green, blue and purple magic cars. These industries have experienced the growth of barbarism in the early stage, and only one or two giants are left behind. The same reincarnation came to the e-cigarette enterprises. They also experienced savage growth, a proud posture, and ambitious to tear off a piece of fat from the "profit giant". Embarrassingly, more than 1800 e-cigarette companies may not be able to stay, and smokers still love tobacco.
Overseas models are often imitated by domestic entrepreneurs, who firmly believe that all foreign models are wrong, but some are useful. E-cigarettes also originated from overseas. In fact, the penetration rate of e-cigarettes in the United States has reached 31%, while Marlboro, a traditional tobacco company, has invested in an emerging e-cigarette enterprise to expand its business scale and make quick profits, with an annual bonus of $1.35 million per capita. Compared with the United States, China has a larger tobacco market. In addition, the voice of tobacco control continues to rise. In logic, e-cigarettes have a very good market, including the number of smokers and the evaluation of repurchase frequency are quite optimistic. Based on this, the rapid influx of capital into the market, including Sequoia Capital and other large consortia to join.
In addition, China produces 80% of the world's e-cigarettes, and has a very mature industrial chain. After obtaining capital, entrepreneurs can easily get "spot goods", and some agents can even provide "turnkey" solutions. This means that it is very easy to create an e-cigarette brand, and only 5 million is needed at the hottest time.
Before and after 2019, takeout group buying has already shown a stable trend of oligarchy, and bike sharing is also a graveyard. As a result, there is no place for Chinese capital to go. Therefore, just at this time, electronic cigarette was born in a short period of time to become a tuyere, it is reasonable. Capital can make any industry grow wild.
Why is electronic cigarette not popular?
To be sure, China is a good business environment for the e-cigarette industry, and they have indeed experienced an exciting growth period. According to incomplete statistics, the peak period of e-cigarette brands reached 1800, but unfortunately, these brands closed down one after another in only half a year. As mentioned above, compared with takeout and bicycles, the e-cigarette industry may not even be able to keep one or two giants, and the overall feeling is that the industry is dying.
The biggest characteristic of savage growth is that it develops very fast, but it is only a false fire. Not only the business situation will appear chaotic, but also the quality standards of products are not clear, and supervision is very easy to get out of control.
As mentioned above, it only takes 5 million to create an e-cigarette brand, which is surprisingly low in gold content. Generally speaking, good brands represent good quality, such as Zhonghua, furongwang and Marlboro. These brands are tempered by long-term operation, representing high quality and high-grade. However, the emerging e-cigarette brands have not been strictly audited. On the other hand, relevant departments do not allow e-cigarettes to advertise in mainstream media. Although they are also called brands, they are similar to those of tobacco giants Compared with the brand, it is not the same. In such a cheap brand, e-cigarette operators will not put quality first. As a matter of fact, the reason why e-cigarette is highly expected is that it is under the banner of "health". Compared with the ashes brought by tobacco, e-cigarette still gives people a feeling of "clean", and second-hand smoke is not so annoying. However, due to the uneven quality level, some electronic cigarette liquid will produce new harmful chemicals, and the harmful effect is more serious than tobacco. In addition, entrepreneurs can also create new harmful chemicals With the "make quick money" mentality, unscrupulous marketing, exquisite packaging attracted a large number of young people and women to join the ranks of smokers. Such a situation directly lose their own advantages, and it is reasonable to close down quickly.
Why can't e-cigarettes replace tobacco? Whether it is electronic cigarette or traditional cigarette enterprises, the author thinks that they should close down as soon as possible. Although there will be some losses in the national tax revenue, it is of great significance for comprehensive health. Moreover, people's life does not need cigarettes at all. Smokers can recall that when they smoked their first cigarette, they must be bitter and dry. They learned it only by enduring the pressure. While smoking seems to relieve stress, it is actually a kind of illusion. Instead of enjoying the smoke of smokers, we should enjoy being a "non smoker".