In July 2020, puff bar announced that it would stop all online sales and distribution in the United States until further notice. However, the brand resumed sales on its website last month by changing its products. Puff bar is now using smokeless nicotine to avoid the ban, according to the Wall Street Journal.
As a result of this change, the U.S. Food and Drug Administration (FDA) has begun to study puff bar's redesigned fruit flavored disposable e-cigarette, Hill reported. The regulator said it was aware of puff bar's actions, but would not say whether the agency's ban still applies, citing an ongoing investigation.
In mid-2020, the FDA asked puff bar to stop selling its fruit flavored disposable e-cigarettes as part of a broader crackdown on underage e-cigarettes. In a letter to puff bar, the FDA's tobacco product center said the agency is not authorized to sell puff bar products, and the company has made unauthorized claims on its website that its disposable e-cigarettes are less harmful than traditional cigarettes. In early 2020, the trump government banned the use of fruit flavored e-cigarettes in reusable devices, such as Juul, which has sparked an e-cigarette craze among teenagers in the United States. According to the policy, only mint and tobacco flavors are allowed in these devices. But the ban does not apply to disposable vaping products, such as puff bar, which offer more than 20 flavors, including Pina cola and pink lemonade.
After the ban, puff bar quickly became the preferred vape for young people. After bidi stick and Blu, puff bar has fallen to third place in the disposable category this year, according to Nielsen. It's not clear who owns the puff bar. Previous owners include cool clouds distribution in California and DS technology licensing in China.