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Philip Morris International is sued by Dutch anti tobacco organization for HNB advertising

2021/05/12|Industry news

Nvwa, the Dutch food safety agency, is investigating a campaign launched by PMI to promote smoke-free alternatives, the daily news of the Netherlands reported.

Philip Morris International is sued by Dutch anti tobacco organization for HNB advertising

PMI has launched a new website for these products and posted a page advertisement on the website, in which the company said Dutch smokers have the right to information about smoke-free alternatives.

Although the name of the product was not mentioned, the advertisement did include the brand name of the company.

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It is reported that advertising for tobacco products is illegal in the Netherlands.

The Nvwa investigation followed a complaint from an anti smoking organization. If the PMI is found to have violated the ban, it will be fined up to 450000 euros (about $546010).

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