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Sales of menthol e-cigarette liquid increase after one year ban on menthol cigarettes in UK

2021/06/02|Industry news

According to the news from ukvia, a recent study by the UK e-cigarettes Industry Association (ukvia) shows that more than two-thirds of e-cigarette retailers have reported an increase in sales of menthol flavored e-cigarettes since the ban of menthol cigarettes in the UK for one year.

Sales of menthol e-cigarette liquid increase after one year ban on menthol cigarettes in UK

Tim Phillips, an analyst at ecgintelligence (Global e-cigarette industry data platform), said that since the implementation of the ban on menthol cigarettes in the UK, the proportion of menthol in e-cigarette liquid has been increasing, and now it has become one of the most important components in all e-cigarette liquid in the UK.

According to Mr. John Dunne, director general of ukvia, after the implementation of the ban on menthol cigarettes, most of the people who buy menthol e-cigarette liquid are those who used to smoke cigarettes, which further proves that e-cigarettes can play an important role in helping smokers quit smoking and the British government achieve the goal of no smoking.

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