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Cigarette sales in the United States rebounded for the first time after falling for 20 years: the main reason or the suppression of e-cigarettes

2021/10/28|Industry news

According to foreign reports, cigarette sales in the United States have increased in 2020 for the first time in 20 years. This is the conclusion of a new report released by the US Federal Trade Commission yesterday.

Americans bought 203.7 billion cigarettes (about 10.2 billion packs) last year - an increase of 800 million cigarettes, or 0.4%. For each of the approximately 30 million smokers, the average smokes about 300 packs a year, or less than one pack per person per day.

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The mainstream news media take the coronavirus pandemic as the main reason for the increase, but the more likely reason is the decline of the U.S. e-cigarette market in recent years. There are many factors leading to the decline of e-cigarettes:

During the widespread e-cigarette moral panic after 2017, the spread of e-cigarette error information and false information;

The fear caused by the outbreak of evali lung injury in 2019 was mistaken for nicotine atomization;

A statewide ban on e-cigarettes was implemented in 2019 and 2020;

The federal tobacco 21 act;

FDA guidelines prohibit the sale of flavored e-cigarettes based on cigarette cartridges and cigarette cartridges;

Many states levy taxes on e-cigarettes and e-cigarette oil;

E-cigarette business is closed due to sales loss and uncertainty of FDA regulations;

Many of these factors have led to rising prices and a reduction in the supply of e-cigarettes. Economists have shown that cigarettes and e-cigarettes are economic substitutes, which means that a rise in the price of one kind will lead to an increase in the sales of another.

E-cigarette flavor ban may have a similar impact. A paper published earlier this year showed that the number of high school smokers increased after the ban on flavored e-cigarettes came into effect in San Francisco in 2019.

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