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FDA to spend $900 million on e-cigarette education for teenagers

2020/12/15|Industry news

According to vapingpost, the U.S. Food and Drug Administration will provide $900 million to a major marketing agency to manage their controversial "real cost" activities over the next five years.

The food and Drug Administration's tobacco products center is reviewing proposals from major marketing companies to further support public education programs for teenagers at risk of e-cigarette addiction, a report said.

The account can pay up to $900 million over five years.

At the cost of more than $6.5 billion worth of tobacco management center in 2017, inter group has employed more than US $2.5 billion in the management activities of its tobacco division. Launched in 2014, the campaign has covered 10.7 million young people who use e-cigarettes and other tobacco products.

"Evidence from controlled field trials and population studies suggests that the pay media campaign is an effective strategy to prevent and reduce tobacco use at the population level and has contributed to a significant decline in tobacco use over the past few decades. However, today's paid media activities have to find and motivate hard to reach audiences who are less interested in tobacco topics in a fragmented and competitive media environment. " The RFP reported through the media.


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