The Maine CDC recently launched an anti smoking campaign aimed at educating teenagers about the risks of smoking and providing text messages as a support tool for quitting smoking.
It is reported that after the use of e-cigarettes in high schools and middle school students in all cities of the state increased, governor mills promoted the campaign. Since its launch in April, the "text out of e-cigarette" campaign will continue until the end of 2020, aiming to use television, Hulu, instagram, snapchat, tiktok, youtube and VapeFreeMaine.com The website contacts teenagers in Maine.
The website and digital advertising campaign have text exit features that allow young people to send free anonymous text messages to the truth initiative, a national nonprofit public health organization campaign partner. From April to mid May, 117 people sought help through the program.
Similarly, earlier this year, Kentucky's Department of public health (DPH) launched the "this is quitting" campaign, hoping that Trump's tobacco 21 legislation will prompt many young e-cigarette users to try to quit smoking, and if this happens, they will be able to turn to the support of this initiative. The program is targeted at young people aged between 13 and 24, and is tailored to age to provide appropriate advice on withdrawing from e-cigarettes.