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Tea cigarettes replace e-cigarettes to become a new favorite

2021/01/04|Industry news

E-cigarettes with the gimmick of quitting smoking were all the rage for a while, and they were sold online and offline. However, e-cigarette sales were suspended in the second half of last year. At the same time, another new variety, tea smoke, which is known to help to quit smoking, is quietly on fire.

Tea cigarettes replace e-cigarettes to become a new favorite

New statistics show that the online sales of tea and tobacco reached 48.251 million yuan in January 2020, an increase of 143% compared with February 2019, and the online transaction volume exceeded 500 million yuan in one year. Tea smoke seems to be a great substitute for e-cigarette online consumption.

It has the shape of cigarette and the solid of smokeless leaf

Open an e-commerce platform, search with "tea smoke" as the keyword, and there are a variety of goods. The highest sales volume of tea cigarettes is more than 30000 pieces per month, and other brands often sell thousands of pieces per month. There are many kinds of tea products, such as Pu'er, huangjinya, jasmine, Longjing, etc. Most of the tea and tobacco products mainly focus on "good products for tobacco", "good health and good gift", "non tobacco products" and other propaganda words, which are very exciting.

These slogans seem to be familiar. When e-cigarettes are all the rage, they are almost the same. It's just that tea and cigarettes have a more attractive chip - no nicotine.

What is the difference between tea cigarette and traditional cigarette or electronic cigarette?

The reporter learned that e-cigarette is a product for users to smoke after nicotine is turned into steam by atomization and other means. Tea smoke is to use tea instead of cut tobacco in traditional cigarettes. Tea is smoked after it is ignited. It has the shape of traditional cigarettes, but no cut tobacco. Smoking tea is actually "smoking tea".

"Traditional cigarettes are addictive mainly because of the nicotine in the smoke. But in addition to nicotine, cigarette smoke also contains more than 60 harmful ingredients such as tar Recently, Zhang Jianshu, President of Beijing Tobacco Control Association, said in an interview with science and technology daily.

As for e-cigarettes, "classified according to the principle of cigarette production, e-cigarettes include heating non combustion, smoke oil atomization and other types. Although they reduce tar, suspended particles and other harmful substances to a certain extent, most e-cigarettes are still addicted to nicotine as the main component, compared with traditional cigarettes, they just change the soup without changing the dressing." On the other hand, Zhang Jianshu has not found any other toxic compounds in his body. At the same time, e-cigarettes also have health risks of second-hand smoke.

Zhang Jianshu pointed out that after the e-cigarette "lost its momentum", the merchants tried their best to build the image of tea smoke as a good substitute for tobacco. They focused on the traditional tea drink with a long history, and used people's inherent impression of tea's health to induce consumers to pay for tea smoke. In addition, this novel coronavirus pneumonia outbreak this year has changed the habits and perceptions of many smokers. This may be one of the reasons why tea smoke has risen.

According to the statistics of the volume think tank, the epidemic related science popularization has further deepened the national attention to health problems, especially the lung and other respiratory problems. The negative image of smoking is further strengthened, and delivering and delivering cigarettes may bring more and more disgust to people.

Under the banner of "health" and "quitting smoking", the sales volume of tea and tobacco will rise sharply.

Tea burning is not good for human body

However, are tea cigarettes really healthy?

"Drinking tea is very different from smoking tea. It's not good for the human body after the tea is burned. " Duan Yongchun, a researcher at Rizhao Tea Science Research Institute, told Science and technology daily, "when you drink tea, you can soak caffeine, tea polyphenols, amino acids and vitamins in tea into water, and then they are absorbed by the human body. After the combustion of tea, most of the caffeine in tea is sublimated and lost, and tea polyphenols, amino acids and vitamins are decomposed or denatured. Most of the released substances are harmful to human body, such as carbon monoxide, carbon dioxide, sulfur dioxide and inhalable particles. "

Duan Yongchun made an image analogy: the combustion of tea leaves is similar to that of ordinary plant straw. When people inhale tea smoke, it is similar to the smoke generated by the combustion of plant straw?

Zhang Jianshu holds a similar view. In his view, smoking tea and drinking tea are different ways of taking and absorbing. Businesses should not change the concept because drinking tea is good for health, and package smoking tea as a healthy product. "Just like the meat we usually eat, frying, cooking and frying are delicious, and the meat is rich in nutrition, but not all meat products are good for our health. Fried food is listed as the top ten junk food by the World Health Organization, and fried meat is a disaster area of" bad fat. "

The taste is not good, smokers do not recognize

In addition to the "health" gimmick, businesses also hold up the banner of "nicotine free" and "good products for quitting smoking". Can tea smoke really help smokers quit smoking?

Zhang Jianshu pointed out that the taste of tea and tobacco is not good, which may be unacceptable to smokers and difficult to become a substitute for traditional tobacco.

Mr. Yu, who has a 30-year history of smoking, told Science and Technology Daily that during the process of smoking tea, he felt that there was a musty smell of straw, almost no smell of tea. Compared with ordinary cigarettes, cigarette smoke is more likely to cause respiratory tract discomfort. "It's very different from ordinary cigarettes. I couldn't accept it the first time I smoked tea cigarettes, and I haven't smoked tea cigarettes since."

Before that, some media interviewed more than a dozen old smokers who had smoked tea smoke. They also did not recognize the taste of tea smoke, and even some of them could not accept it. An artist also shared the feeling of "tea smoke is very choking, choking eyes are full of tears".

"In addition, even tea smoking can not reduce the inherent dependence of smokers on nicotine, so it can not help smokers to quit smoking to a large extent." Zhang Jianshu said, "in short, the beneficial effects of tea smoke have not been confirmed, but the negative effects must exist, so it is not recommended to smoke tea smoke."

Production and sales fall into the dilemma of supervision

It is worth noting that, like other emerging products, the production and sales of tea and tobacco also fall into the dilemma of difficult supervision.

"The main raw material of heated non combustible e-cigarette is tobacco extract, so it belongs to the category of tobacco in the world. Tobacco Monopoly Bureau and other regulatory departments have the right and obligation to supervise it. The main raw material of tea and tobacco is tea, which has not been included in the regulatory scope of tobacco at present. " Zhang Jianshu said.

Tea for human consumption belongs to the category of food. The reporter logged into the official website of the State Administration of market supervision and administration and found the relevant ingredients of traditional tea, but did not find the entry about tea smoke. It can be seen that tea and tobacco have not been included in the regulatory scope of the Department.

Zhang Jianshu said that the regulatory mechanism of tea and tobacco is not clear, and the safety is more difficult to guarantee. It is urgent for the state to improve the supervision mode, supervision degree and punishment of tea and tobacco.

In fact, quitting smoking can not be completed only by using e-cigarettes, tea cigarettes and other substitutes. There are many ways to quit smoking scientifically.

"More and more post-90s people are aware that smoking is harmful, especially to the post-80s. This is closely related to the publicity achievements of CDC, tobacco control association and other government departments and social organizations over the years. " Zhang Jianshu said that smokers with a short smoking history can call the 12320 National Health hotline for targeted smoking cessation plans. Smokers with long smoking history and heavy addiction, or those who have tried to quit smoking but relapse, are advised to go to the quitting clinic of regular medical institutions to consult professional doctors and give up smoking effectively.

Some data show that during the epidemic period, due to the inconvenience of buying cigarettes, taking into account family health and personal hygiene and many other factors, some smokers have objectively completed quitting smoking. In Zhang Jianshu's view, this is a better time to quit smoking. The spread of the virus is equivalent to creating a compulsory smoking cessation environment for some smokers, making a good start, but after the epidemic, it is equally important to insist on smoking cessation and resist relapse.

Quitting smoking is also a kind of "practice", and self-control is particularly important. If you want to quit smoking, you can choose to stop smoking.

Related links

The number of male tobacco users in the world fell for the first time

The World Health Organization (who) forecast shows for the first time that the number of men who use tobacco in the world has begun to decline, indicating that the global tobacco epidemic trend has changed dramatically.

According to the report on global tobacco use trends 2000-2025 released by who on December 19, 2019, tobacco use in 60% of countries has been declining since 2010. In the past 20 years, the total number of global tobacco users has decreased from 1.397 billion in 2000 to 1.337 billion in 2018. This is mainly due to a significant decrease in the number of women using these products, from 346 million in 2000 to 244 million in 2018, a decrease of about 100 million. Over the same period, the number of male tobacco users increased by about 40 million, from 1.05 billion in 2000 to 1.093 billion in 2018, accounting for about 80% of global tobacco users.

But the latest survey shows that the number of male smokers has stopped growing. It is estimated that in 2020, the number of male smokers will decrease by more than 1 million compared with 2018, and by 2025, it will decrease by 5 million.

Who predicts that by 2020, the total number of male and female tobacco users will be 10 million less than in 2018, and by 2025, it will be 27 million less, to 1.299 billion.

The above report covers the use of cigarettes, pipes, cigars, hookah, smokeless tobacco products and heated tobacco products. E-cigarettes were not included in the report.

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