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The American Lung Association launched a program to combat the prevalence of e-cigarettes among young people

2020/11/10|Industry news

According to vapingpost, on September 1, the American Lung Association (ALA) launched an initiative to support parents, schools, and students in an integrated, multi-component way to end the so-called "youth smoking epidemic.".

The American Lung Association launched a program to combat the prevalence of e-cigarettes among young people

Ala claims to strive to eliminate youth "tobacco" use by 2025. Deb brown, ALA's chief delegation official, said the association is working to ensure that children are not under pressure to use e-cigarettes.

To this end, ala is working with the advertising board to promote resources that best inform families about these dangers.

"We use it to help parents understand the facts about e-cigarettes and how to support their conversations with parents before their children start using them," Brown said

The association also launched an e-cigarette Free Initiative for schools and a research project to study the effects of e-cigarettes on lung development.

In addition, the initiative includes targeted advocacy at all levels of government. "The Lung Association will implement a targeted advocacy program to influence tobacco policy, including e-cigarette policy, at the local, state and federal levels. The plan will urge the FDA to exercise strong regulatory authority over all tobacco products, including e-cigarettes and youth directed e-cigarette marketing.

Sadly, the U.S. tobacco administration maintains an outdated and ineffective prohibitionist stance in reducing tobacco hazards, and shares erroneous information and counterproductive suggestions on multiple occasions, the report said.

A campaign to stop e-cigarettes was launched earlier this year by the association, which refuses to recognize the effectiveness of e-cigarettes as an effective smoking cessation tool and encourages smokers to adhere to FDA approved smoking cessation methods.

The "quit smoking, quit smoking" campaign blatantly ignores all the scientific data that show that e-cigarettes are by far the most effective smoking cessation assistant.

FDA considers safe smoking cessation tools to include nicotine replacement therapy (NRT) products such as chewing gum, patches and lozenges; prescription drugs such as Chantix; and counseling programs. However, academic literature continues to show that e-cigarette is the most persuasive way to quit smoking, which is another reason why e-cigarette has the best effect.

An article on e-cigarettes rightly points out that ALA's campaign ignores the fact that there is a continuing risk of tobacco products, and that the transition from smoking to e-smoking is quitting smoking.

"This is particularly odd considering the general view of who that long-term use of nicotine replacement therapy (providing nicotine to users to alleviate withdrawal symptoms) is a safe way to quit smoking. Because the exercise itself is to recommend nicotine products (as long as they are FDA approved) to quit smoking

"In fact, the effect of nicotine replacement therapy is strikingly similar to that of e-cigarettes: people are still taking nicotine orally, such as chewing gum and lozenges; through the skin, if it's a patch; or if it's inhaled, if it's an electronic cigarette - just no burning, no smoke, no tar.".

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