Cigarette sales in the UK have fallen by about 20 million cigarettes a month since the general packaging rules came into effect, the Guardian reported.
"The decline in tobacco sales has almost doubled since these policies were implemented," said Anna Gilmore, director of the tobacco control research group (TCRG)
According to TCRG, cigarette sales fell by about 12 million cigarettes a month before the implementation of the no decoration packaging rules in 2017.
"Governments around the world who are considering ordinary packaging can rest assured that this policy worked, and the real reason why the industry is so strongly opposed to this legislation is that it threatens its profitability," Gilmore said. As the coronavirus has already posed a threat to tobacco companies' sales, and ordinary packaging of tobacco has become popular in other jurisdictions, our findings are even worse news for tobacco companies. "
After the implementation of the general packaging rules, net revenue of the tobacco industry decreased by 13%, from 231 million pounds (US $291.9 million) to 198 million pounds per month.
The study was funded by Cancer Research UK and the British Heart Foundation.